01 / Paid Search

Search Ads that convert
intent into pipeline.

Google, Bing, and Yandex. We build high-intent paid search campaigns that bring qualified buyers to your site and turn clicks into sales-ready leads, not just impressions.

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Avg CTR
9.82%
Avg CPL
$12
Month 1 Leads
163
Quiz

Is Search Ads right for your business?

4 questions. Instant answer.

Question 1 of 4 0%

Channels

Every search engine your buyers use

We run campaigns across all major search engines based on where your audience is.

G//
Google Ads
Search, Shopping, Performance Max, Display, and remarketing. The world's largest intent network, managed for maximum ROI rather than just spend.
B//
Bing / Microsoft Ads
Often lower CPCs, older and higher-income demographic. Strong for B2B and professional services. Import from Google or build native.
Y//
Yandex Direct
Essential for reaching CIS markets. We localise campaigns, structure ad groups, and optimise bids for Russian-language search intent.
Results

What our search campaigns deliver

Real numbers from active client accounts.

9.82%
Average CTR
vs 2–3% industry average
$12
Cost per lead
avg $60+ in market
3.6x
Conversion growth
Finage · B2B Fintech
How We Work

From brief to first leads

A structured four-step process. No vague timelines, no surprises.

Step 01
Audit & Research
  • Audit existing campaigns or history
  • Competitor keyword analysis
  • ICP and intent mapping
  • Identify quick wins
Step 02
Strategy & Structure
  • Keyword research and negative lists
  • Campaign and ad group architecture
  • Conversion tracking setup
  • KPI and reporting framework
Step 03
Build & Launch
  • Ad copy writing and assets
  • Bid strategy selection
  • Tracking verification
  • Controlled launch with review
Step 04
Optimise & Scale
  • Weekly search term review
  • Bid and budget optimisation
  • A/B ad copy testing
  • Monthly strategy update
What's Included

Everything in the service

No hidden extras. Full service from strategy to ongoing optimisation.

Keyword Research
Full keyword mapping with volume, CPC, intent classification, and negative keyword build-out to eliminate wasted spend.
Ad Copy Writing
Multiple headline and description variants. Tested against each other to find what resonates with your audience.
Conversion Tracking
Full GA4 and Google Ads tracking setup including form submissions, calls, chat events, and ecommerce if applicable.
Remarketing
Audience lists built from site visitors, converters, and CRM data. Targeted re-engagement campaigns across search and display.
Weekly Optimisation
Search term analysis, bid adjustments, budget reallocation, and performance reporting every week without exception.
Monthly Strategy Call
Live review of results, forward-looking roadmap, and scaling decisions made together with your team every month.
Other Services

Explore the full growth system

Search ads work best as part of a connected acquisition strategy.

02 / PAID SOCIAL
Social Ads
Meta, LinkedIn, TikTok. Reach buyers before they start searching.
03 / ORGANIC
SEO
Compound organic growth that reduces CAC over time.
04 / STRATEGY
Growth Audit
Not sure where to start? We map the gaps and build the roadmap.
FAQ

Common questions about Search Ads

What B2B clients usually ask before starting a paid search campaign.

Most accounts get their first leads within 7 to 14 days of launch. Reaching a stable, optimised performance level usually takes 2 to 3 months once there is enough conversion data for proper bidding and keyword refinement.
We typically recommend at least $1,000 to $1,500 per month in ad spend for B2B search. Below that, the algorithm and our team do not have enough data volume to optimise efficiently, and CPCs in competitive B2B categories can eat a smaller budget quickly.
Bing often delivers lower CPCs with an older, higher-income demographic that converts well for professional services. Yandex is essential if you sell into CIS markets, since it covers Russian-language search behaviour that Google does not capture as well in that region.
You do. We build and manage campaigns inside an account you own, so there is no lock-in. If you ever stop working with us, the account, its history, and all the data stay fully yours.
High CPC industries usually have high customer lifetime value too, which is exactly where tight targeting matters most. We focus on narrow, high-intent keyword sets and strong Quality Scores to keep cost per lead manageable even in expensive categories.

Ready to fill your pipeline from search?

We audit your current setup, show you exactly what we would build, and explain what results to expect. Free, no commitment.

See Pricing
No lock-in contracts Full account ownership Results within 14 days