Home / Google Ads

Google Ads built for
B2B and service businesses

We manage Google Ads for B2B companies and service businesses that need qualified pipeline and booked calls, not inflated click reports. Every pound and dollar tracked to revenue.

View Pricing
Leads from week 1
No lock-in contracts
Full account ownership
Account Console
Live
S
Search$0
P
Performance Max$0
C
Call & Local$0
Reviewing search terms…
4.8×
Average ROAS improvement after account rebuild
-62%
Average reduction in cost per lead within 90 days
14d
Time to first qualified leads from campaign launch
100%
Account ownership. yours to keep if we part ways
Real Results

A Google Ads account we launched from zero, month one

A UAE-based service business with no prior paid search history. Real numbers from the live account, not a projection.

163
Qualified leads generated in the first month
8.05%
Average CTR, against a 2-3% category benchmark
$12
Cost per lead, against a market average above $60
Read the full case study →
What's Included

Everything in a Google Ads management engagement

No tiered packages that hide core features behind upsells. Every engagement includes the full scope.

01 / STRATEGY
Campaign Strategy
ICP mapping, keyword research, competitor analysis, and budget allocation across Search, Performance Max, and Call campaigns. built before we spend a single dollar.
02 / BUILD
Account Build & Structure
Campaign architecture designed for B2B and service businesses. intent-based ad groups, tightly themed keyword sets, and match type strategy that keeps irrelevant traffic out.
03 / TRACKING
Conversion Tracking
End-to-end tracking verified before launch. Form submissions, phone calls, CRM events. all confirmed firing correctly so optimisation targets the right signal.
04 / COPY
Ad Copywriting
Headlines and descriptions written for your ICP, not for CTR. Copy that pre-qualifies leads before the click and sets the right expectations for the landing page.
05 / OPTIMISE
Weekly Optimisation
Search term reviews, negative keyword expansion, bid adjustments, and A/B test rotations. every week, not monthly. Problems get caught in days, not billing cycles.
06 / REPORT
Monthly Reporting
Clear performance report with spend, leads, CPL, and pipeline impact. Plus a written summary of what changed, why, and what we plan for next month.
Campaign Types

Every Google Ads campaign type that matters

Search, Performance Max, and Call campaigns, coordinated as one system built for B2B and service business buyers.

Search
+
Performance Max
+
Call & Local
→
↻One weekly optimisation cycle
01 / SEARCH
Search Campaigns
The highest-intent Google Ads format. Buyers searching for your solution right now. We build search campaigns that convert at the bottom of the funnel for both B2B and service business buyers.
  • Exact and phrase match keyword targeting
  • Remarketing lists for search ads (RLSA)
  • Ad extensions built for B2B forms and service calls
  • Negative keyword lists reviewed every week
  • Call-only campaigns for high-intent mobile traffic
02 / AUTOMATED
Performance Max
Google's automated, cross-inventory format spanning Search, Display, Maps, and YouTube. Run under tight B2B and service business guardrails, not left to optimise itself blindly.
  • Asset groups built around your ICP, not guesswork
  • Search theme and brand negative keyword controls
  • Location assets for service businesses with service areas
  • Weekly performance review, not set-and-forget
03 / LOCAL
Call & Local Campaigns
Built for service businesses that book jobs over the phone or from a local search. Call-only and location-based campaigns that turn a click into a booked call, not just a visit.
  • Call-only campaigns for high-intent mobile traffic
  • Call tracking and recording wired into reporting
  • Location extensions and service area targeting
  • Booking and quote-request conversion tracking
How We Work

From brief to live campaigns in 2 weeks

A structured onboarding process so nothing is built on assumptions.

Week 01
Audit & Strategy
  • Existing account audit (if applicable)
  • ICP and buyer journey mapping
  • Keyword and competitor research
  • Campaign type and budget recommendation
Week 02
Build & Track
  • Campaign structure and ad group build
  • Tracking verification before first click
  • Ad copy creation and review
  • Landing page audit and CRO feedback
Month 01
Launch & Learn
  • Controlled budget launch with daily monitoring
  • Search term and quality score review
  • First A/B tests on headlines and copy
  • Lead quality review with your sales team
Ongoing
Optimise & Scale
  • Weekly bid and budget optimisation
  • Negative keyword expansion every week
  • Scale winners, pause underperformers
  • Monthly report and strategy call
Why Us

Why B2B and service businesses choose Seohub for Google Ads

Google Ads management is a commodity. What separates agencies is rigour, transparency, and who is actually running your account.

01 / TRACKING
Tracking verified before launch
Most accounts optimise against broken conversion data. We audit and fix tracking before spending a dollar. so every optimisation targets the right signal from day one.
02 / SENIOR
No juniors on your account
Your campaigns are managed by an experienced specialist, not handed to a grad after onboarding. The person you brief is the person who runs your ads.
03 / OWNERSHIP
You own the account
We never hold ad accounts hostage. Everything is set up in your name from day one. accounts, pixels, audiences, conversion actions. Yours to keep always.
04 / WEEKLY
Weekly optimisation, not monthly
Budget waste is caught in days, not billing cycles. Search term reviews, bid adjustments, and negative keyword additions happen every week as standard.
05 / B2B
Built for B2B sales cycles
We understand the difference between a lead and a qualified opportunity. Our campaigns are optimised for pipeline, not form fills that clog your CRM with junk.
06 / SERVICE
Built for service businesses too
We understand the difference between a lead and a booked job. Campaigns are built around calls, quote requests, and service area targeting, not just form fills that clog your CRM.
Related Services

Google Ads works best as part of a system

Combine Google Ads with SEO and multi-platform PPC for a complete acquisition engine.

01 / MULTI-PLATFORM
PPC Management
Add Bing and LinkedIn to the mix. one weekly optimisation cycle across all three.
02 / PAID SEARCH
Search Ads
Google, Bing, Yandex under one broader search engine strategy.
03 / LEAD GEN
B2B Lead Generation
Full-funnel paid acquisition systems for B2B pipeline.
FAQ

Common questions

What clients usually ask before starting.

Most accounts get their first qualified leads within 14 days of launch, with cost per lead typically down around 62% within 90 days once tracking, targeting, and negative keywords are dialed in.
This page covers Google Ads specifically. If you want Bing and LinkedIn running alongside it as one coordinated engagement, see our PPC Management service.
A B2B campaign is usually optimised for a form fill that a sales team follows up on over a longer cycle. A service business campaign is usually optimised for a phone call or booking request tied to a specific service area. Same platform, different structure, tracking, and ad extensions.
We start with a full audit of the existing account before touching anything. Most inherited accounts are optimising against broken conversion data, so tracking gets verified and fixed first. Accounts we rebuild this way see an average 4.8x ROAS improvement.
Yes, 100%. Every account, pixel, and conversion action is set up in your name from day one, and it stays yours to keep if we ever part ways.

Want us to audit your Google Ads account?

We review your current campaigns, identify wasted spend, and show you exactly what we would fix. Free, no commitment.

Email Us
No lock-in contracts Full account ownership Results within 14 days