What clients usually ask before starting paid social campaigns.
It depends on your audience. Meta tends to be the most cost-efficient starting point for most businesses. LinkedIn is the better fit if you are selling specifically to other businesses and need to target by job title or company size. TikTok works well for younger demographics and product discovery.
We typically ask for some raw footage, product photos, or brand assets to start, and our team builds out ad creative and copy variants from there. If you have an in-house designer, we can also work from finished creative and focus purely on strategy and media buying.
Retargeting is included as part of our standard funnel setup, not billed as a separate add-on. We typically allocate a portion of your existing budget to retargeting once there is enough site traffic to build a meaningful warm audience.
Higher-ticket and B2B products rarely convert on the first click. For these, we focus the early funnel on lead generation and awareness, then use retargeting and email nurturing to move prospects toward a sale over several touchpoints rather than expecting an immediate purchase.
We track cost per lead, lead-to-customer close rate, and ultimately revenue per campaign wherever possible by connecting ad data to your CRM. Click volume and CTR are useful diagnostic metrics, but they are not the numbers that determine whether a campaign is actually worth scaling.
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