Home / GEO
Generative Engine Optimization

Get listed by
AI search

When a buyer asks ChatGPT, Perplexity, or Google AI who the best agency in your category is, they get a list. Your competitors are on it. You are not. GEO fixes that.

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ChatGPT, Perplexity, Claude, Gemini
Google AI Overviews
Measurable mention growth
Why It Matters

AI mentions compound.
Brands that start now pull ahead.

AI models learn from what they find on the web. The more your brand appears in authoritative, structured, and cited sources, the more often AI systems surface you in relevant answers. Early movers build a compounding visibility advantage.

ChatGPT
0
Perplexity
0
Google AIO
0
Claude
0
Gemini
0
Brand mention share across AI engines. After 6 months of GEO.
68%
of B2B buyers use AI tools in their vendor research process (2025)
0%
of most B2B companies are mentioned in AI answers for their key queries
5+
AI platforms now surface business recommendations to buyers
3x
Higher close rate for leads that arrive pre-educated through AI research
What Is GEO

Not SEO. A new layer of visibility.

Search engine optimization gets you ranked in a list of links. Generative engine optimization gets you cited inside the answer itself. Different platforms, different signals, different strategy.

GEO / Generative Engine Optimization
Your brand appears inside the AI answer
  • Targets ChatGPT, Perplexity, Google AIO, Claude, Gemini
  • Optimizes for being cited, recommended, and referenced
  • Signals: authoritativeness, structured content, third-party citations
  • Buyer reads an AI answer and your brand is already in it
  • Works even when the buyer never types a search query
  • Compounds over time as AI models update their knowledge
Classic SEO
Your page ranks in a list of links
  • Targets Google and Bing search result pages
  • Optimizes for ranking position in a list
  • Signals: backlinks, page speed, keyword relevance
  • Buyer still has to click your link and read your site
  • Requires the buyer to run a search query first
  • Still essential, but no longer sufficient on its own
What Is Included

Everything in a GEO engagement

Six workstreams that build and sustain AI visibility across all major generative platforms.

01 / AUDIT
AI Visibility Audit
We test 50 to 100 queries your buyers ask AI tools. We document where you appear, where competitors appear instead, and what format of answer each platform returns.
ChatGPT Perplexity Google AIO Claude Gemini
02 / RESEARCH
Query and Competitor Gap Analysis
We identify the exact prompts where AI recommends your competitors over you. Prioritized by buyer intent and business value so we fix the most impactful gaps first.
Prompt mapping Competitor tracking Intent scoring
03 / CONTENT
AI-Optimized Content
Rewriting and creating content that AI models extract and cite. Q&A structure, clear entity definitions, schema markup, and factual density that AI systems prefer over generic copy.
Q&A format Schema markup Entity optimization
04 / CITATIONS
Third-Party Citation Building
AI models trust sources that other authoritative sources cite. We place your brand in industry directories, comparison platforms, trade publications, and review sites that AI systems regularly reference.
G2 / Capterra Trade press Directories
05 / MONITORING
AI Mention Monitoring
Monthly tracking of your brand mention frequency across ChatGPT, Perplexity, Claude, and Google AIO. We test the same query set each month so you see real movement, not estimates.
Monthly tracking Share of voice Trend reports
06 / REPORTING
Clear Monthly Reporting
A dashboard showing mention frequency by platform and query, citation count growth, and share of voice against key competitors. Plain language summary of what moved and what we plan next month.
Mention frequency Share of voice Citation growth
Who It Is For

GEO is built for B2B companies where buyers research before buying

If your buyers spend time researching options before contacting anyone, they are using AI to do it. You need to be in those answers.

Fit
B2B agencies and consultancies
Buyers routinely ask AI "what is the best SEO agency for SaaS" or "top B2B marketing consultancies". These are direct competitor comparisons. If you are absent, you are not being considered.
Fit
IT, software, and technology companies
Tech buyers heavily use AI for vendor shortlisting. Category queries like "best project management tools for enterprise" or "top cybersecurity vendors" surface AI-curated lists your brand should be on.
Fit
Legal, financial, and professional services
High-value services where buyers research extensively before reaching out. Being cited in AI answers as a credible option dramatically shortens your sales cycle and improves lead quality.
Fit
Companies already investing in SEO
SEO and GEO share some foundations but require different execution. If you already rank well on Google but are invisible to AI, GEO is the logical next layer. We run both in parallel.
Results

What you get from GEO

GEO outcomes are measurable. Here is what a 6-month engagement typically produces.

01 / PRESENCE
AI mentions across target queries
Your brand starts appearing in AI-generated answers for the queries your buyers use. We track mention frequency monthly across five platforms so you see exact movement.
02 / CITATIONS
Third-party citation growth
More authoritative external sources referencing your brand. This improves both AI visibility and traditional SEO authority at the same time, so the work compounds across channels.
03 / TRAFFIC
Pre-educated inbound leads
Leads that arrive after finding you in an AI answer already know who you are and why they should consider you. Close rates are consistently higher than cold traffic from traditional search.
04 / AUTHORITY
Brand authority lift
Being cited by AI systems is itself a credibility signal. Prospects who see your name in an AI answer before visiting your site arrive with a higher baseline level of trust.
05 / DEFENSE
Competitor displacement
As your mention share grows, competitors get displaced in the same AI answers. Share of voice in AI is finite. Getting there first makes it harder for others to push you out.
06 / COMPOUND
Compounding returns over time
AI models update continuously. The citations and content you build accumulate. Month 6 visibility is significantly higher than month 1, and the asset base keeps working after the engagement.
Common Questions

Things we hear before clients start

We already do SEO. Is GEO really different?
Yes. SEO optimizes for Google's link-ranking algorithm. GEO optimizes for how generative models extract, synthesize, and cite information. Some foundations overlap — strong content, technical health, backlinks — but GEO adds a separate layer: structured Q&A content, entity clarity, third-party citation sources, and AI-specific monitoring. Companies running strong SEO still have near-zero AI visibility until they address GEO directly.
This technology is too new. How do we know it will stick?
AI-powered search is not experimental. ChatGPT has over 300 million weekly users. Google AI Overviews appear in over 50% of informational searches. Perplexity is growing as a default research tool for professionals. The behavior shift is already in your buyer's workflow. The question is not whether to address it, but whether you start before or after your competitors do.
How do you measure the result?
We run the same set of 50 to 100 target queries across ChatGPT, Perplexity, Google AIO, Claude, and Gemini each month and record whether your brand is mentioned, how prominently, and whether competitors appear instead. This gives you a concrete mention frequency score and share of voice metric. Not a proxy, not an estimate. You can run the same queries yourself and verify every number we report.
Can you guarantee we will appear in AI answers?
No agency can guarantee specific placements in AI outputs, because the models make their own decisions. What we can guarantee is the work: AI visibility audit, content optimization, citation building, and monthly monitoring. Our track record shows consistent mention frequency growth within 3 to 6 months for clients who complete the full engagement. We show you the starting benchmark on day one so progress is measurable from the beginning.
Related Services

GEO works best alongside these

AI visibility and traditional search visibility reinforce each other. Run them together for maximum effect.

01 / ORGANIC
SEO
Traditional search ranking that shares foundational signals with GEO.
02 / LEAD GEN
B2B Lead Generation
Paid acquisition to complement your organic and AI visibility.
03 / STRATEGY
Growth Audit
Full audit of your current setup across paid, organic, and AI.

Find out if ChatGPT knows you exist.

We run 50 target queries across five AI platforms and show you exactly where your brand appears, where competitors appear instead, and what we would do about it. Free, no commitment.

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5 platforms tested 50 target queries No commitment