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Turn ad spend into
qualified pipeline

We manage Google Ads, Bing, and LinkedIn campaigns for B2B companies that need qualified pipeline, not inflated click reports. Every pound and dollar tracked to revenue.

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Leads from week 1
No lock-in contracts
Full account ownership
Account Console
Live
G
Google Ads$0
B
Bing Ads$0
in
LinkedIn Ads$0
Reviewing search terms…
4.8×
Average ROAS improvement after account rebuild
-62%
Average reduction in cost per lead within 90 days
14d
Time to first qualified leads from campaign launch
100%
Account ownership. yours to keep if we part ways
What's Included

Everything in a PPC management engagement

No tiered packages that hide core features behind upsells. Every engagement includes the full scope.

01 / STRATEGY
Campaign Strategy
ICP mapping, keyword research, competitor analysis, channel selection, and budget allocation. built before we spend a single dollar.
02 / BUILD
Account Build & Structure
Campaign architecture designed for B2B. intent-based ad groups, tightly themed keyword sets, and match type strategy that keeps irrelevant traffic out.
03 / TRACKING
Conversion Tracking
End-to-end tracking verified before launch. Form submissions, phone calls, CRM events. all confirmed firing correctly so optimisation targets the right signal.
04 / COPY
Ad Copywriting
Headlines and descriptions written for your ICP, not for CTR. Copy that pre-qualifies leads before the click and sets the right expectations for the landing page.
05 / OPTIMISE
Weekly Optimisation
Search term reviews, negative keyword expansion, bid adjustments, and A/B test rotations. every week, not monthly. Problems get caught in days, not billing cycles.
06 / REPORT
Monthly Reporting
Clear performance report with spend, leads, CPL, and pipeline impact. Plus a written summary of what changed, why, and what we plan for next month.
Platforms

Every PPC platform your buyers use

We manage campaigns across search and social. coordinated as one system, not separate siloed efforts.

Google Ads
+
Bing Ads
+
LinkedIn Ads
→
↻One weekly optimisation cycle
01 / SEARCH
Google Ads
The highest-intent PPC channel. Buyers searching for your solution right now. We build search, PMAX, and remarketing campaigns that convert at the bottom of funnel.
  • Search campaigns with exact and phrase match
  • Performance Max for B2B (tightly controlled)
  • Remarketing lists for search ads (RLSA)
  • Google Display for retargeting warm audiences
  • Call-only campaigns for high-intent mobile traffic
02 / SEARCH
Microsoft / Bing Ads
Lower CPCs, older and higher-income demographic, less competition. Often overlooked by B2B advertisers. which is exactly why it works. We import and optimise separately.
  • Import from Google Ads with Bing-specific tuning
  • LinkedIn profile targeting (Bing-exclusive feature)
  • Lower average CPC. often 20–40% cheaper than Google
  • Separate bid strategy and negative list management
03 / SOCIAL
LinkedIn Ads
The only PPC platform where you can target by job title, seniority, company size, and industry simultaneously. Higher CPCs justified by decision-maker precision.
  • Sponsored content and message ads
  • Lead gen forms with pre-filled LinkedIn data
  • Matched audiences and lookalike targeting
  • Account-based marketing (ABM) target lists
  • Retargeting website visitors and video viewers
How We Work

From brief to live campaigns in 2 weeks

A structured onboarding process so nothing is built on assumptions.

Week 01
Audit & Strategy
  • Existing account audit (if applicable)
  • ICP and buyer journey mapping
  • Keyword and competitor research
  • Platform and budget recommendation
Week 02
Build & Track
  • Campaign structure and ad group build
  • Tracking verification before first click
  • Ad copy creation and review
  • Landing page audit and CRO feedback
Month 01
Launch & Learn
  • Controlled budget launch with daily monitoring
  • Search term and quality score review
  • First A/B tests on headlines and copy
  • Lead quality review with your sales team
Ongoing
Optimise & Scale
  • Weekly bid and budget optimisation
  • Negative keyword expansion every week
  • Scale winners, pause underperformers
  • Monthly report and strategy call
Why Us

Why B2B teams choose Seohub for PPC

PPC management is a commodity. What separates agencies is rigour, transparency, and who is actually running your account.

01 / TRACKING
Tracking verified before launch
Most accounts optimise against broken conversion data. We audit and fix tracking before spending a dollar. so every optimisation targets the right signal from day one.
02 / SENIOR
No juniors on your account
Your campaigns are managed by an experienced specialist, not handed to a grad after onboarding. The person you brief is the person who runs your ads.
03 / OWNERSHIP
You own the account
We never hold ad accounts hostage. Everything is set up in your name from day one. accounts, pixels, audiences, conversion actions. Yours to keep always.
04 / WEEKLY
Weekly optimisation, not monthly
Budget waste is caught in days, not billing cycles. Search term reviews, bid adjustments, and negative keyword additions happen every week as standard.
05 / B2B
Built for B2B sales cycles
We understand the difference between a lead and a qualified opportunity. Our campaigns are optimised for pipeline, not form fills that clog your CRM with junk.
06 / FULL-FUNNEL
PPC connected to the full funnel
PPC alone doesn't close deals. We connect paid campaigns to SEO, landing pages, and retargeting. one acquisition system, not three separate vendors.
Related Services

PPC works best as part of a system

Combine PPC management with SEO and paid social for a complete acquisition engine.

01 / PAID SEARCH
Search Ads
Google, Bing, Yandex. capture buyers the moment they search.
02 / PAID SOCIAL
Social Ads
LinkedIn and Meta. reach decision-makers before they search.
03 / LEAD GEN
B2B Lead Generation
Full-funnel paid acquisition systems for B2B pipeline.
FAQ

Common questions

What clients usually ask before starting.

Most accounts get their first qualified leads within 14 days of launch, with cost per lead typically down around 62% within 90 days once tracking, targeting, and negative keywords are dialed in.
Together, as one engagement. All three platforms run on a single weekly optimisation cycle and one strategy, not three separate vendors billing you separately.
We start with a full audit of the existing account before touching anything. Most inherited accounts are optimising against broken conversion data, so tracking gets verified and fixed first. Accounts we rebuild this way see an average 4.8x ROAS improvement.
Yes, 100%. Every account, pixel, and conversion action is set up in your name from day one, and it stays yours to keep if we ever part ways.
Weekly, not monthly. Search term reviews, bid adjustments, and negative keyword additions happen every week as standard, so budget waste gets caught in days, not billing cycles.

Want us to audit your PPC setup?

We review your current campaigns, identify wasted spend, and show you exactly what we would fix. Free, no commitment.

Email Us
No lock-in contracts Full account ownership Results within 14 days